i Craft Compelling stories through Brand Strategy and Visual Design for intentional Digital Impact

for a kinder more creative world

I am Robinick, a designer and creative director, passionate about working on diverse projects ranging from brand identities and apps to custom installations and large-scale environmental graphics. With nearly 20 years of design experience, I bring a wealth of passion and creative expertise to every project.

There’s something truly amazing about witnessing someone's unwavering dedication and passion to make a positive impact on their community. The drive of businesses to effectively communicate their grand visions is equally great. I have the ability to shape narratives that breathe life into these ideas, specializing in crafting unforgettable brands that evolve and expand over time, all while maintaining unwavered consistency and strength.

brand strategy and identity

My journey began in the field of commercial interior design, where I gained experience working on a range of projects, including large-scale retail spaces, workplace, and higher education. Through interiors, I discovered a path for environmental graphic design and wayfinding, which enables me to create engaging experiences that foster meaningful interactions. I approach graphics with an artistic lens, using the tactile qualities of handcrafted work, even when the application is digital. I believe in the authentic and supportive role that environmental graphics play in enhancing interiors, architecture, and landscapes.

Environmental Graphic design

The digital landscape has served as a profound source of inspiration for my creative endeavors in interior design, graphic arts, and various artistic pursuits. Recognizing the significance of designing within the digital environment, I have taken it upon myself to become proficient in this realm, allowing it to complement and enhance my other creative works. Over the past decade, I’ve had the privilege of working on a range of exciting projects, spanning diverse industries such as non-profit, artist collaborations, gallery representation, travel, and fintech. Through these ventures, I have honed my skills in crafting user-centric experiences that harmoniously blend technology, aesthetics, and functionality.

interface and experience

visuals and illustrations

Emerging from humble beginnings, I’ve valued the intrinsic worth of my ideas, never perceiving myself as lacking, despite limited resources. My commitment to creativity has been a constant driving force throughout my journey. By encouraging the exploration of diverse ideas, I believe we can contribute to a better, more interconnected world. Beyond my 9-5 job, I remain dedicated to sharing my artistic contributions through illustrations, artworks, and graphics. This is my way of giving back.